Research reveals that almost 90% of UK shoppers use Amazon and 40% are Prime subscribers.

However, ’s success has tweaked retail practice and customer expectations. For ecommerce companies, this trend creates the ultimate market conditions. Increasingly, buyers are turning to their smart devices and an internet connection to purchase goods from the comfort of their own home. As such, the prevalent manifestation of the Amazon effect is the consumer shift to shopping online. The ongoing evolution and disruption of the retail market, both online and in physical stores is all attributable to the Amazon effect.

There is space in the market for more innovative, creative, and user-centric online stores, and WordPress’s features and compatibility with a host of tools make beating the Amazon effect easier.

Those who use WordPress to power their online stores are especially well-equipped to beat the Amazon effect.

Ecommerce companies and online sellers, in particular, have been on the front line in this combat.

As Amazon continues to improve its online presence and introduce new features to its loyal customers, so shall its competitors.

Research reveals that almost 90% of UK shoppers use Amazon and 40% are Prime subscribers.

Is amazon a monopoly